Gradient

Effective Location Data Monetization: Strategic and Technical Enablers

Geolocation data provides invaluable insights into the habits and preferences of users, customers and audiences. For this reason, its use has become prevalent in a diverse range of industries — but a smart implementation strategy can still open up avenues for innovation, disruption and, ultimately, business advantage.

This white paper helps understand the fundamental opportunities and challenges inherent in using location data for business-critical processes in any industry.

Read this white paper to learn

  • how to source and leverage location data;
  • how to manage and make sense of location data;
  • what relevant legal aspects govern the use of location data.

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Data Science Project Planning Worksheet

This downloadable worksheet contains five categories of requirements and conditions that a client-side stakeholder in a project involving data science services needs to define to ensure timely delivery, optimized cost and valuable outcomes.

Focusing Data Platform Modernization Efforts to Address Modern Business Challenges

For businesses seeking to grow their competitive advantage, the challenge today is clear: build more and better digital products while relying less on large teams and deep technical expertise. This white paper looks at why and how you should think about data platform modernization to achieve speed at scale with fewer resources.

An Agile Framework for BI Dashboard Development

Learn how to applying Agile methods and principles to BI dashboard development to ensure higher-quality outcomes and more time- and cost-effective delivery compared to traditional waterfall-style project management.

Improving Predictive Accuracy

A Fortune 50 healthcare conglomerate wanted to improve the predictive model of a mobile application that helps those suffering from allergic rhinitis to make informed decisions about potential exposure to outdoor allergens by predicting symptom severity.