Geolocation data provides invaluable insights into the habits and preferences of users, customers and audiences. For this reason, its use has become prevalent in a diverse range of industries — but a smart implementation strategy can still open up avenues for innovation, disruption and, ultimately, business advantage.
This white paper helps understand the fundamental opportunities and challenges inherent in using location data for business-critical processes in any industry.
Read this white paper to learn
- how to source and leverage location data;
- how to manage and make sense of location data;
- what relevant legal aspects govern the use of location data.
