Geolocation data provides invaluable insights into the habits and preferences of users, customers and audiences. This white paper helps understand the fundamental opportunities and challenges inherent in using location data for business-critical processes in any industry.
For businesses seeking to grow their competitive advantage, the challenge today is clear: build more and better digital products while relying less on large teams and deep technical expertise. This white paper looks at why and how you should think about data platform modernization to achieve speed at scale with fewer resources.
A Fortune 50 conglomerate was not satisfied with its ability to serve internal customers’ data needs and track the costs associated with data requests. To achieve improved data access, as well as transparency and accuracy in intra-conglomerate financial affairs, they needed a flexible, metadata-driven solution.