Direct marketing campaigns are a key component to many B2B and B2C sales strategies. Using ML to effectively target the right customer at the right time with the right information can make a big difference in how effective your campaign is. This short white paper discusses some of the approaches and demonstrates how one company achieved a 6x uplift in conversions by apply ML to customer targeting.
You’ll get from this whitepaper
- an overview of how an ML model can be applied to customer targeting
- a high-level understanding of how an ML model is built
- knowledge about the results you could expect