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Our client, a Fortune 100 company spanning multiple industries, operates a Tableau environment with thousands of users. To ensure optimum performance and provide great user experience, the client needed to gain a deep understanding of how their Tableau Server resources were being utilized.
When large organizations merge or divest, then new entity has business transformation thrust upon it. Our client, a power generation manufacturer, divested from a larger organization to become a brand-new company. With the looming deadline of a cut-over from the existing data platform, the client engaged Starschema to validate and test the existing technology stack and determine the best way to move forward.
At the heart of data driven organizations lies the concept of data democratization: making data more accessible to everyone and making it easier to share, discuss, and act upon. Data visualization tools like Tableau help companies view, understand and leverage their data to make better decisions about their business.
Introducing a machine learning based segment view about your customers gives the opportunity to improve conversions and lower customer acquisitions. Learn more how a sophisticated segmentation model, based on your existing data, can increase the number of customer purchasing and your campaigns' success rate by 40%.